HealthAxis Names Norah Brennan as Vice President of Product Management

HealthAxis, a leader in healthcare administration technology solutions and business process operations, is proud to announce the appointment of Norah Brennan as Vice President of Product Management. With over 20 years of experience working with health plans across the country, Norah’s leadership will play a pivotal role in driving transformation, market expansion, and client success. 

“Norah’s extensive expertise in healthcare IT and proven ability to lead and design high-growth solutions will be instrumental as we continue to evolve our technology platform and services,” said Suraya Yahaya, President and CEO, HealthAxis. “Her collaborative approach and commitment to bridging operational and technology challenges perfectly align with our mission to deliver exceptional value and outcomes for our clients.” 

As Vice President of Product Management, Norah will lead the strategic direction of HealthAxis’ core administrative processing solution, AxisCore™, ensuring it continues to meet the evolving needs of healthcare payers and third-party administrators. Her previous leadership roles, including Senior Director at Cognizant Technology Solutions, highlight her track record of delivering innovative solutions that address industry-critical challenges such as interoperability and price transparency.  

“Joining HealthAxis is an incredible opportunity to work with a team that is dedicated to transforming healthcare administration,” said Brennan. “I am excited to help advance our product offerings, optimize operations, and strengthen our client relationships as we enter 2025 with a focus on growth and innovation.” 

Norah’s depth of experience includes leading teams to implement scalable solutions, modernizing legacy systems, and ensuring compliance with federal health plan regulations. Her strategic insights and client-centered focus will further elevate HealthAxis’ ability to deliver impactful solutions that empower payers and enhance member engagement. 

 

About HealthAxis
HealthAxis is at the forefront of transforming healthcare delivery in the United States, blending state-of-the-art technological solutions with unmatched expertise. Our offerings include AxisCore™, which delivers advanced core administrative processing system (CAPS) technology, and AxisConnect™, which encompasses a broad spectrum of services, including business process as a service (BPaaS), business process outsourcing (BPO), consulting, and staff augmentation. These solutions collectively empower payers, risk-bearing providers, and third-party administrators to optimize their operations, elevate efficiency, and enhance member engagement. Committed to addressing the critical challenges faced by payers, HealthAxis is dedicated to improving the experiences of members and providers, fostering positive outcomes, and contributing to the advancement of a healthier future. For more information, explore HealthAxis.com. 

Advancing Healthcare Processes with Innovative Technologies: Streamlining Operations to Focus the Human Touch

In today’s dynamic healthcare landscape, operational efficiency and member retention are more interconnected than ever. The challenge lies in finding the right balance between automation and the human touch—leveraging innovative technology to manage routine tasks while reserving human expertise for meaningful interactions. According to MarketsandMarkets, the global artificial intelligence in healthcare market is projected to grow from $14.9 billion in 2024 to $164.2 billion by 2030, highlighting the increasing reliance on technology to drive improvements across the industry.¹ 

By investing in tools like artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA), healthcare payers and third-party administrators (TPAs) can streamline operations, reduce errors, and free up their teams to focus on what truly matters: serving members with empathy and precision. 

In this blog, we’ll explore three key areas where strategic investments in technology are driving healthcare operations towards the future: 

  • Reducing Cost and Errors in Claims Adjudication with AI and ML
  • Advancing Workflow Efficiency with Robotic Process Automation (RPA)
  • Redefining Call Center Operations with AI-Powered Tools 

By focusing on these innovations, we will show how healthcare payers and TPAs can streamline repetitive processes, reduce costs, and free their teams to focus on delivering exceptional member experiences. 

Taking Claims Adjudication to the Future with Reduced Processing Times, Lowered Costs 

Investing in machine learning (ML) and artificial intelligence (AI) is transforming claims adjudication, streamlining processes, and improving outcomes for healthcare payers. Predictive models and intelligent algorithms are enabling organizations to achieve higher auto-adjudication (AA) rates, reduce processing times, and minimize disputes. By automating repetitive claims tasks, payers can decrease manual errors and labor costs while increasing accuracy. 

For example, leveraging AI to identify discrepancies early in the process prevents costly errors and reduces downstream disputes with providers or suppliers. We anticipate a decline in disputes over time, particularly those related to settlement accuracy and appropriate reimbursement. These advancements allow human resources to focus on complex cases that require critical thinking and problem-solving—ensuring that when the human touch is needed, it truly makes an impact. 

Reducing Manual Tasks to Improve Time and Accuracy 

Robotic process automation (RPA) is revolutionizing how healthcare payers handle repetitive and manual tasks, creating opportunities for greater efficiency and accuracy. By deploying RPA bots, organizations can automate processes like managing 843 rejects, loading provider rosters, and matching authorizations on HCFA claims—tasks that previously consumed significant time and resources. 

This shift reduces reliance on manual labor, lowers administrative costs, and minimizes the risk of human error. For example, automating 834 recheck management ensures consistency and accuracy while freeing staff to focus on high-value activities like solving complex member issues or improving operational workflows. The result is a more streamlined operation where resources are allocated to tasks that truly benefit from human expertise. 

By utilizing RPA, HealthAxis more efficiently helps clients minimize costs and enhance administrative efficiency. For instance, automating claims processing significantly reduces manual intervention, ensuring near-perfect accuracy and faster reimbursements. This not only strengthens provider relationships but also lowers administrative labor costs. 

Scaling the Call Center 

Healthcare call centers handle an average of 2,000 calls daily. According to Dialog Health, peak staffing levels often meet only 60% of required coverage, creating a significant operational gap.² This shortfall can result in delays, frustration, and decreased satisfaction for patients seeking timely assistance. Addressing these challenges requires innovative solutions that optimize resources while maintaining high service standards. 

AI is stepping in to bridge the gap by automating routine tasks and enhancing workforce management. AI-powered chatbots and digital assistants now handle common inquiries quickly and accurately, alleviating the burden on staff and ensuring members receive prompt, reliable information. Workforce management (WFM) tools further enhance efficiency by optimizing staff scheduling and improving agent performance. 

HealthAxis is currently utilizing AI-driven voice technology built on voice large language model (LLM) infrastructure purpose-built for contact centers. This allows the interaction to be immediate, while still maintaining the conversational aspect. This system is designed to handle repetitive tasks such as checking claim status, providing coverage details, and scheduling appointments.  

By automating repetitive interactions, healthcare organizations free their human representatives to focus on complex and emotionally sensitive member issues—tasks that truly benefit from empathy and critical thinking. This strategic use of AI ensures that operational efficiency does not come at the cost of personalized service, resulting in higher member retention and better resource utilization. 

Reimagining Healthcare Through Innovation 

Investing in AI, machine learning, and automation is more than just a strategy for improving efficiency—it’s a way to reimagine operations in healthcare. By automating routine tasks, payers can reduce costs, enhance accuracy, and free their teams to focus on what matters most: delivering meaningful, human-centered care to their members. 

When organizations embrace forward-thinking technologies, they not only improve operational workflows but also create the space to build stronger, more empathetic connections with the people they serve. This is the future of healthcare—one where innovation and the human touch work hand in hand. 

Connect with our experts to learn how HealthAxis is leveraging these innovations to transform healthcare operations and deliver exceptional results for our clients.  

Author:

Nick Hutchins

Nick Hutchins
Chief Growth Officer

 

Sources:

¹Markets and Markets, Artificial Intelligence (AI) in Healthcare Market, Growth, Size, Share and Trends 

²Dialog Health, Latest Healthcare Call Center Statistics: Must-Know for 2025 

 

Looking Back at Our Most Viewed Blogs from 2024

As 2024 unfolded, healthcare organizations faced a rapidly shifting landscape—embracing advanced technologies, navigating regulatory complexities, and doubling down on member retention strategies. Throughout the year, HealthAxis delved into these challenges and opportunities, sharing insights that resonated across the industry. 

From strategies for retaining members to preparing for CMS audits and ethical AI implementation, these posts highlighted critical trends shaping healthcare. As we look to 2025, these topics remain as relevant as ever, guiding payers and third-party administrators to tackle rising operational costs, compliance pressures, and evolving member expectations. 

Here is a look back at the blogs that captured your attention in 2024. 

Achieving Member Retention Excellence: Strategies for Healthcare Payers | April 2024 

In today’s competitive healthcare landscape, retaining existing members is more cost-effective than acquiring new ones. Achieving high retention rates requires balancing member satisfaction, operational efficiency, and cost control. 

This blog brings to light the key factors healthcare payers need to consider when prioritizing member satisfaction. We will explore how identifying operational gaps can illuminate areas for improvement, ultimately leading to a more engaged and loyal membership base. Read more on member retention here. 

The Impact of Non-Compliance for Healthcare Organizations | August 2024 

In the intricate realm of healthcare, healthcare organizations confront the daunting challenge of adhering to stringent regulations. Non-compliance can precipitate severe financial penalties, erode trust, and impair operational efficacy.  

Striking a balance between regulatory adherence, operational efficiency, and financial stability is essential to safeguarding the organization’s reputation and ensuring its long-term success in a highly scrutinized and competitive industry. Read more here.  

Top Technology Investments for U.S. Healthcare Payers in 2025: Part 1 | Eric Strikowski, Chief Innovation Officer | November 2024
As operational costs rise, consumer expectations evolve, and technology rapidly advances, payers are compelled to reassess their technology priorities to stay competitive and ensure they can scale efficiently while addressing complex regulatory and operational demands. According to several sources, a few specific key areas are emerging as top investment priorities, all aimed at boosting efficiency, enhancing patient outcomes, and optimizing operations. Discover the top technology investments here.  

Ethics, Equity, & Data: The Core of Artificial Intelligence in Healthcare | Chris House, Chief Technology Officer | May 2024
While artificial intelligence (AI) has the potential to revolutionize healthcare by enhancing efficiency and accuracy, its success depends on upholding ethics, equity, and data quality. Ethical AI requires transparency and accountability to prevent perpetuating biases present in historical data. Ensuring equity involves designing AI systems that address and correct these biases to serve all demographics fairly.  

High-quality data is essential, as the effectiveness of AI models is directly tied to the integrity of the input data. HealthAxis is committed to integrating these principles to drive responsible AI innovation in healthcare. Read more about ethical AI here. 

5 Signs You’re Not Ready for Your CMS Part C and Part D Program Audit Now | Milonda Mitchell, Compliance Officer | February 2024
In the complex landscape of healthcare administration, being prepared for a CMS (Centers for Medicare & Medicaid Services) Parts C and Part D Program Audit is paramount for healthcare payers. These audits are critical for ensuring compliance with federal regulations and maintaining the integrity of healthcare services. However, several indicators can suggest an organization may not be fully prepared for such scrutiny. Find out what those signs are here. 

In 2025, HealthAxis remains focused on empowering healthcare payers and third-party administrators with forward-thinking solutions to streamline operations, improve member retention, and deliver measurable results. Schedule a discovery call to learn how HealthAxis can help your organization succeed this year and beyond. 

Interoperability: A Strategic Imperative for Healthcare Payers

Interoperability has long been a critical challenge for the healthcare industry, but for payers, it has become a strategic imperative. As regulatory mandates grow more stringent and the pressure to optimize quality and risk programs intensifies, healthcare payers must embrace interoperability to remain competitive.

Beyond compliance, interoperability presents opportunities to improve operational efficiency, enhance member experience, and realize better financial outcomes.

In this blog, we will explore:

  • How compliance serves as the foundation for strategic interoperability.
  • The challenges payers face in achieving ROI.
  • The strategic priorities driving interoperability adoption in 2025.

Compliance: The Foundation for Strategic Interoperability

Regulatory compliance remains the primary driver of interoperability initiatives for healthcare payers. According to the “2024 Gartner U.S. Healthcare Payer Interoperability Benchmarks” report, which surveyed 32 U.S. healthcare payer leaders, compliance use cases were ranked three times higher than any other interoperability priority. Regulations such as the 21st Century Cures Act and the CMS Interoperability and Patient Access Final Rule (CMS-9115-F) have compelled payers to exchange clinical and administrative data seamlessly with providers and other stakeholders.

The stakes for compliance are high. Non-compliance can result in financial penalties and damage to payer reputation. Moreover, regulatory mandates have evolved to include more granular requirements, such as support for Fast Healthcare Interoperability Resources (FHIR®) standards and transparency in coverage. While these requirements are crucial for fostering a connected healthcare ecosystem, they also pose significant technical and operational challenges for payers.

Beyond Compliance: The Strategic Value of Interoperability

While compliance is the starting point, the strategic benefits of interoperability extend far beyond meeting regulatory mandates. Gartner’s research highlights that payers increasingly view interoperability as a way to:

  • Enhance Quality and Risk Programs: By closing care gaps and improving data accuracy, payers can optimize risk adjustment and quality measure performance.
  • Improve Member Engagement: Seamless data exchange enables personalized member experiences, from proactive health interventions to streamlined claims processes.
  • Drive Cost Efficiencies: Interoperability reduces administrative redundancies and accelerates workflows, creating operational savings.

ROI Challenges: Bridging the Expectation Gap

Despite its potential, interoperability has yet to deliver consistent returns on investment (ROI) for many healthcare payers. Gartner’s survey reveals that nearly two-thirds of interoperability initiatives have not met ROI performance expectations.1 This aligns with broader industry trends, where the initial costs of technology implementation and the complexity of scaling data exchange efforts often outweigh short-term benefits.

Key Barriers to ROI

Several factors contribute to the ROI challenges of interoperability initiatives:

  • Legacy Systems: Many payers operate on outdated core systems that are not natively designed for standards-based data exchange. Integrating these systems with modern platforms can be costly and time-consuming.
  • Talent Shortages: Less than half of surveyed payers have HL7/FHIR® programmers on staff, relying instead on third-party vendors to fill the gap.
  • Provider Resistance: Interoperability requires robust collaboration with providers, many of whom are hesitant to invest in interfaces or share data due to competing priorities.

To bridge the gap between expectations and outcomes, payers must set realistic goals and invest in scalable, long-term solutions. For example, Gartner recommends incentivizing providers to participate in data exchange by subsidizing interfaces or offering financial rewards for data-sharing compliance. Additionally, updating data usage agreements and exploring innovative prepayment reimbursement models can further align payer-provider priorities.

HealthAxis plays a crucial role in helping healthcare payers address these challenges. Our core administrative processing system (CAPS) platform is designed as a modern solution, built to seamlessly support interoperability efforts without the limitations of legacy systems. Combined with our integrated business services, HealthAxis enables payers to streamline data exchange processes, achieve scalable ROI, and foster more collaborative relationships with providers—all while maintaining compliance and improving operational efficiency.

Strategic Priorities for Interoperability in 2025

Interoperability is not a one-size-fits-all initiative. Successful payers adopt a strategic approach that aligns with their organizational goals. Based on Gartner’s findings and broader industry insights, the following priorities are shaping interoperability efforts in 2025:

1. Adopting Standards-Based Frameworks
Standards such as HL7/FHIR® have become the backbone of interoperability. In 2024, the number of payers using HL7/FHIR®-based data exchange increased significantly, reflecting the industry’s shift toward more consistent and scalable frameworks. Certified electronic health records (EHRs) and health information exchanges (HIEs) are key enablers, but payers must also ensure their own systems are equipped to handle these standards.

2. Scaling Data Exchange Capabilities
Expanding the scale of data exchange is essential for achieving meaningful ROI. This includes connecting with a broader network of providers and ensuring active submission of HL7/FHIR data. Payers should prioritize investments in technology platforms that support seamless integration and real-time data exchange.

3. Fostering Provider Collaboration
Collaboration with providers is critical for scaling interoperability. According to the Gartner report, resistant providers and funding constraints are among the top barriers to success. Payers can address these challenges by building stronger partnerships and offering value-based incentives for participation in interoperability initiatives.

4. Enhancing Data Governance
Effective data governance is the foundation of interoperability. Payers must establish clear policies for data usage, privacy, and security while ensuring compliance with regulations. Leveraging advanced analytics tools can also help extract actionable insights from shared data.

5. Integrating Interoperability with Strategic Goals
To maximize impact, interoperability initiatives should align with broader strategic objectives such as member retention, cost reduction, and competitive differentiation. For example, interoperability can support care management programs that improve health outcomes while reducing costs.

Real-World Implications and Next Steps

As the healthcare landscape evolves, interoperability will continue to play a pivotal role in driving payer success. Organizations that invest strategically in interoperability—balancing compliance with innovation—will be better positioned to meet regulatory demands, enhance member experiences, and achieve sustainable growth.

HealthAxis is committed to helping healthcare payers navigate these challenges and opportunities. With expertise in core administrative platforms and integrated business services, we offer solutions that empower payers to achieve their interoperability goals efficiently and effectively.

To learn how HealthAxis can empower your interoperability strategy, connect with our experts today.

 

Sources:
1. 2024 Gartner U.S. Healthcare Payer Interoperability Benchmarks

Infographic: Is Your Tech Strategy Ready for Upcoming Healthcare Compliance Mandates?

Tech Strategy and Compliance Mandates

Ready to align your tech strategy with these compliance mandates?

Our experts at HealthAxis are here to help you navigate the complexities of evolving regulations. From upgrading core admin systems to enhancing interoperability and automation, we provide the tools and insights to ensure your organization stays ahead.

Connect with our team today to learn how we can support your compliance and operational goals.

Audit Preparedness: Best Practices for Health Plans to Stay Compliant

Preparing for audits is a year-round priority for healthcare organizations. The ever-evolving regulatory landscape requires health plans to adopt a proactive approach that integrates compliance monitoring, staff education, risk management, and transparent communication with auditors. Achieving audit readiness is essential to streamline processes, minimize risks, and maintain compliance during audits.

In this blog, I’ll outline key steps to help your organization prepare effectively for audits:

  • Master audit requirements to stay compliant with federal, state, and local regulations.
  • Establish and maintain comprehensive, accurate documentation practices.
  • Ensure continuous training for staff on current guidelines and regulatory updates.
  • Strengthen internal controls through clear policies, regular audits, and proactive monitoring.

By following these actionable best practices, healthcare organizations can foster a culture of compliance and improve overall operational efficiency.

1. Master Audit Requirements

Master Audit Requirements

A crucial element of becoming audit-ready is a comprehensive understanding of applicable regulations. This ensures healthcare organizations remain compliant while reducing the risk of audit findings.

How to Prepare:

Proactively educating your team on these requirements minimizes confusion and lays a strong groundwork for audit preparedness.

2. Establish Robust Documentation Practices

Establish Robust Documentation Practices

Transparent and accessible documentation is critical during audits. Accurate records demonstrate compliance and help organizations respond quickly to auditor requests.

How to Prepare:

  • Comprehensive Record Maintenance:
    • o Utilization Management (UM) and Case Management (CM) records are vital for demonstrating that appropriate care was delivered in a cost-effective and clinically sound manner. These records help determine whether healthcare services were medically necessary, provided in the right setting, and consistent with approved care plans.
  • Audit-Relevant Components of UM/CM Records
    • Authorization and Pre-Certification Records
      • Ensure that prior authorizations for procedures and specialty referrals are documented.
      • Confirm that insurance approvals are obtained and properly filed.
    • Care Coordination Notes
      • Document case management interactions with patients, providers, and payers.
      • Include follow-up and discharge planning notes when applicable.
    • Medical Necessity Reviews
      • Validate that services are supported by utilization review decisions and criteria, such as InterQual standards.
      • Ensure timely peer reviews and second-level assessments are documented.
    • Discharge Summaries
      • Include discharge planning details, such as follow-up appointments, prescribed medications, and care instructions.
      • Ensure that summaries are comprehensive and signed by authorized providers.
    • Continuity of Care Documentation
      • Ensure continuity of care is documented, including transition plans from acute care to post-acute or long-term care facilities.
      • Document all care coordination activities to demonstrate the patient’s care pathway.

3. Ensure Continuous Training for Staff

Ensure Continuous Training for Staff

Continuous training is essential to ensure that all staff members are knowledgeable about the latest regulatory requirements and industry guidelines. This minimizes audit risks and improves operational efficiency.

How to Prepare:

  • Provide Ongoing Education:
    • Regularly train staff on billing compliance, data security, and documentation best practices.
    • Update training programs to reflect changes in federal, state, and industry guidelines.
  • Simulate Audit Scenarios:
    • Conduct mock audits to identify knowledge gaps and prepare staff for real-life audit situations.
  • Review Critical Records:
    • Ensure that billing records, claims processing, and denial documentation are accurate and compliant.
    • Validate staff credentials to confirm licenses and certifications are current and unrestricted.

4. Strengthen Internal Controls

Strengthen Internal Controls

Internal controls are essential for identifying potential risks and addressing noncompliance proactively. A robust framework ensures health plans are consistently prepared.

How to Prepare:

  • Develop Clear Policies and Procedures: Policies and procedures should guide daily activities and provide a framework for employees to use as a guide to ensure optimum performance of their duties. Integration ensures that compliance becomes a routine part of staff behavior and organizational processes. To achieve this, organizations must ensure internal departments’ written policies and procedures are developed and revised, as needed, in alignment with contractual and regulatory requirements. High-risk areas include claims processing and payment, enrollment, coding, and utilization management. However, it is vital that each department, whether operational or administrative, ensures it continuously reviews its internal policies and procedures and revises them as needed to ensure compliance with the most recent and current regulatory requirements.
  • Implement Regular Internal Audits: Conducting internal reviews with employees responsible for performing functions to ensure they are aware of current regulatory requirements and can speak knowledgeably to the internal processes can prove a great asset in audit preparedness. During an audit, organizations are required to conduct a validation of their systems or specific case samples. Each department must have well-trained, knowledgeable employees who can answer questions regarding the system, as well as individual case files, such as for utilization management or claims processing and payment. Performing internal audits allows employees and management to not only prepare for presentation to an auditor, but moreover, allows them to identify areas of noncompliance or areas for which further training might be beneficial prior to an audit.
  • Monitor and Evaluate Key Metrics: Track and address noncompliance with Service Level Agreements and regulatory requirements, monitor patient/provider complaint/appeal/grievance outcomes, and other compliance trends to detect unusual activity.

Partnering for Success in Audit Preparedness

Ensuring organizational policies and procedural operations are regularly reviewed, comply with contractual and regulatory requirements, and staff are well-trained on them is critical for operational success and risk management. By integrating these best practices into the organization’s framework, healthcare payers and TPAs can foster a culture of accountability, maintain legal and ethical standards, and improve overall efficiency and service quality.

HealthAxis is a trusted partner for healthcare administration, offering advanced solutions that empower health plans to streamline operations, reduce risks, and achieve compliance with confidence. With expertise in technology and business process optimization, we help organizations navigate complex regulatory landscapes while enhancing operational efficiency.

Connect with our experts to learn more about how we can support your audit preparedness and compliance goals.

Author:

Brandon Tucker

Brandon Tucker

Compliance Regulatory Auditor

HealthAxis

HealthAxis Promotes Key Leaders to Advance Growth, Client Value, and Cultural Excellence

HealthAxis, a leader in healthcare administration technology and business process operations, today announced the promotion of three visionary leaders to roles that will shape the company’s next chapter of growth and innovation. Nick Hutchins has been named Chief Growth Officer, Kim Bogart has been named Chief Customer Officer, and Rebecca Pessel has been named Senior Vice President of People. These leadership advancements reflect HealthAxis’ commitment to transforming healthcare administration by driving operational excellence, creating value for clients, and fostering a thriving workplace culture.

“Strong leadership is the foundation of our ability to deliver strong operational performance coupled with innovative technology solutions, which we have done this year,” said Suraya Yahaya, President and CEO of HealthAxis. “Nick, Kim, and Rebecca have already demonstrated their ability to drive impactful results, and their promotions reflect the confidence we have in their continued leadership to elevate HealthAxis to even greater heights.”

Nick Huthins

Nick Hutchins, Chief Growth Officer

With over 20 years of experience in healthcare technology and operational services, Nick Hutchins has been a driving force behind HealthAxis’ explosive growth since joining the company in February 2024 as Senior Vice President of Revenue & Account Management. His visionary leadership has spearheaded the development of new lines of business and partnerships, significantly expanding HealthAxis’ market reach. Nick’s strategic efforts have also strengthened the HealthAxis brand, enhancing its reputation in the competitive healthcare market. His ability to align innovative solutions with client needs continues to deliver transformative value and solidify HealthAxis’ position as an industry leader. As Chief Growth Officer, Nick will continue to lead strategic initiatives that advance HealthAxis’ mission of driving transformative growth.

Kim Bogart
Kim Bogart, Chief Customer Officer

Joining HealthAxis in January 2024, Kim has been a champion of operational excellence, leveraging her over 35 years of industry experience and driving significant process improvements as the Senior Vice President of Operations and Service Excellence. Kim’s strong focus on execution has resulted in significant improvements in the client experience, with clients consistently recognizing the improved level of service. Her focus on aligning operations with client needs has been pivotal in strengthening HealthAxis’ reputation for innovative, customer-centric solutions. In her role as Chief Customer Officer, Kim will continue to enhance operational alignment and client experiences.

Rebecca Pessel
Rebecca Pessel, Senior Vice President of People

Since joining HealthAxis in January 2023 as Vice President of People, Rebecca Pessel has significantly enhanced employee engagement, fostering a culture where team members feel valued and motivated. Drawing on more than 20 years of human resources leadership experience across technology, healthcare, telecommunications, and logistics sectors, her strategic initiatives have led to marked improvements in employee retention, ensuring that HealthAxis retains top talent to drive its mission forward. Rebecca’s focus on elevating employee satisfaction across the organization has been instrumental in creating a thriving, people-first culture. As Senior Vice President of People, Rebecca remains dedicated to cultivating an empowered and thriving workforce.

For more information about HealthAxis, explore HealthAxis.com.

About HealthAxis
HealthAxis is at the forefront of transforming healthcare delivery in the United States, blending state-of-the-art technological solutions with unmatched expertise. Our offerings include AxisCore™, which delivers advanced core administrative processing system (CAPS) technology, and AxisConnect™, which encompasses a broad spectrum of services, including business process as a service (BPaaS), business process outsourcing (BPO), consulting, and staff augmentation. These solutions collectively empower payers, risk-bearing providers, and third-party administrators to optimize their operations, elevate efficiency, and enhance member engagement. Committed to addressing the critical challenges faced by payers, HealthAxis is dedicated to improving the experiences of members and providers, fostering positive outcomes, and contributing to the advancement of a healthier future. For more information, visit HealthAxis.com.

Webinar: Proactive Cost Avoidance and MLR Strategies for Medicare Advantage

How Will the 2025 Administration Reshape Medicare Advantage?

Hosted by the Association for Community Affiliated Plans (ACAP), the webinar, “Preparing for the 2025 Administration Shift: Proactive Cost Avoidance and MLR Strategies for Your Medicare Advantage Business,” will explore how upcoming policy changes could drive Medicare Advantage growth, including increased reimbursement rates and expanded support for Dual Eligible Special Needs Plans (D-SNPs).

Join HealthAxis and COPE Health Solutions 2-3 PM ET on Thursday, December 12th, as we share actionable insights to help health plans adapt their strategies and operations to effectively manage Total Cost of Care (TOC), quality, clinical documentation, and Medical Loss Ratio (MLR) in this shifting environment.

What You’ll Learn:
✔ How anticipated 2025 policy changes may impact Medicare Advantage and D-SNPs.
✔ Data-driven strategies for identifying cost-saving opportunities and improving MLR.
✔ Operational workflows that support scalable growth while optimizing outcomes.
✔ Strengthening care coordination and population health to reduce high-cost utilization.

This webinar is free and open to all—no ACAP membership is required. Seats are limited—secure your place now to gain the insights and tools your Medicare Advantage business needs to thrive in 2025.

Sign-Up Now

 

Featured Speakers:

Nick Hutchins
Nick Hutchins
Chief Growth Officer
HealthAxis
John Wallace
John Wallace
Principal
COPE Health Solutions

The Future of Health Plan Administration: How AI and Automation Are Paving the Way for Sustainable Growth

In today’s rapidly transforming healthcare landscape, health plans face mounting pressures to balance operational demands, cost efficiency, and member satisfaction. While artificial intelligence (AI) and automation offer promising solutions, many payers remain hesitant and uncertain about their practical applications and benefits. However, specific technologies like conversational AI and robotic process automation (RPA) are proving their value, creating a foundation for smarter decision-making, significant cost reductions, and deeper member engagement—all without compromising care quality.

In this blog, I’ll explore:

  • How Conversational AI is enhancing member support and improving responsiveness.
  • The transformative impact of RPA on healthcare administrative processes.
  • How these technologies enable payers to reduce costs and optimize resources.
  • Insights into how HealthAxis uses these innovations to drive results for our clients.

Enhancing Member Support with Conversational AI and AI-Driven Voice Technology

Member support is one of the most resource-intensive areas for health plans. High call volumes and the demand for personalized service strain call centers, driving up costs and reducing efficiency. Conversational AI, powered by advanced Natural Language Processing (NLP), addresses these challenges by automating routine inquiries with empathetic, natural-sounding virtual agents. This technology delivers real-time, human-like interactions while ensuring seamless functionality.

At HealthAxis, we leverage AI-driven voice technology built on voice large language model (LLM) infrastructure purpose-built for contact centers. These systems greet members with an empathetic, conversational tone while eliminating latency and orchestration issues to ensure immediate responses. They are designed to handle tasks such as checking claim statuses, verifying coverage details, and scheduling appointments quickly and accurately. For example, these systems can process member requests in under 30 seconds, significantly reducing the need for expensive human intervention.

Virtual agents integrated with claims systems streamline interactions, minimizing response times and improving member satisfaction. Gartner predicts that by 2026, Conversational AI will reduce contact center agent labor costs by $80 billion.1 Additionally, Deloitte reports that organizations using AI in customer service have seen a 33% improvement in response times and a 25% boost in member satisfaction.2

By offloading repetitive tasks to conversational AI, health plans can reduce costs, enhance member satisfaction, and allow support teams to focus on complex, high-value interactions that build trust and loyalty.

Streamlining Administrative Processes with Robotic Process Automation

Administrative processes are another significant cost driver for health plans. From claims adjudication to eligibility verification, these repetitive, rules-based tasks consume valuable time and resources. RPA automates these workflows, reducing manual errors and processing times while lowering operational expenses.

At HealthAxis, we leverage RPA to help clients optimize costs and streamline administrative processes. For example, automating claims processing allows payers to reduce manual touchpoints and achieve near-perfect accuracy. This improves provider relationships by ensuring faster reimbursements and reduces overhead associated with administrative labor.

Studies indicate that RPA can lower administrative costs by up to 30% while processing claims and other tasks 50-70% faster than traditional methods.3 By integrating RPA, payers save on labor costs and free up resources to invest in member-centric initiatives, creating a pathway to long-term sustainability.

Driving Sustainable Growth Through Cost Optimization

Cost reduction alone isn’t the end goal—it’s about reinvesting those savings into areas that drive growth and improve member satisfaction. Together, Conversational AI and RPA enable payers to achieve this balance by:

  • Streamlining operations to reduce inefficiencies and manual errors.
  • Improving scalability to manage growing member bases without proportional cost increases.
  • Enhancing member experiences through personalized, responsive service.

Payers can scale sustainably while staying competitive in an evolving market by focusing on operational efficiency and member engagement.

Shaping the Future of Health Plan Administration

As the healthcare industry evolves, embracing technologies like Conversational AI and RPA is no longer optional—it’s essential for payers looking to remain competitive and deliver meaningful results. These innovations enable health plans to reduce operational costs, enhance efficiency, and improve member satisfaction while creating a scalable framework for long-term success.

The key lies in thoughtful implementation that balances cutting-edge technology with the human touch, ensuring that growth does not come at the expense of care quality or personalization. By effectively leveraging these tools, payers can address today’s challenges while positioning themselves for a more sustainable and agile future.

At HealthAxis, we empower health plans to navigate this transformation with purpose-built, forward-thinking solutions tailored to their unique needs. Connect with our experts today to learn how we can help your organization thrive in an increasingly complex healthcare landscape.

Author:

Suraya Yahaya

Suraya Yahaya
President and Chief Executive Officer

Sources:

  1. Conversational AI: Improved Service at Lower Cost, RT Insights
  2. Conversational AI Statistics and Market Outlook 2023, Hubtype
  3. The Power Of Robotic Process Automation (RPA) In Healthcare: Exploring Use Cases, Benefits, And Challenges, Streamline Health Solutions

2024 Healthcare Policy Changes: What They Mean for Health Plans in 2025

As the year comes to a close, healthcare payers face a landscape marked by significant regulatory shifts and evolving compliance demands. New mandates from CMS, adjustments to Medicare Part D, enhanced HIPAA compliance standards, and a push toward value-based care models will all impact how payers operate, interact with providers, and serve members. Staying ahead of these changes is crucial—not only to ensure compliance but also to strengthen operations, improve member experience, and achieve strategic objectives in a rapidly evolving landscape.

In this blog, I’ll summarize the key regulatory shifts from 2024 and what they mean for healthcare payers moving forward.

1. CMS Updates and Interoperability Requirements

CMS Updates and Interoperability Requirements

The Centers for Medicare & Medicaid Services (CMS) has made significant strides this year, with updates to its interoperability mandates. Notably, the CMS Interoperability & Prior Authorization Final Rule sets new expectations for streamlining data exchange and improving the prior authorization process. Healthcare payers will need to enhance their technology infrastructure to comply with requirements that promote seamless sharing of patient data with in-network providers by January 2027, with several milestones taking effect sooner.1

For payers, this means investing in advanced systems capable of supporting real-time data sharing. Compliance with these updates will not only minimize administrative burdens but also help facilitate improved care coordination for beneficiaries.

2. Medicare Part D and Prescription Payment Plan Adjustments

Medicare Part D and Prescription Payment Plan Adjustments

Changes to the Medicare Prescription Payment Plan have also been finalized, impacting how prescription drug costs are handled. For those managing Medicare Part D plans, adjustments to out-of-pocket caps and cost-sharing structures will require attention. The goal of these changes is to provide beneficiaries with greater transparency and affordability when managing their prescription needs.

Stakeholders should be prepared to revise benefit designs and communicate these changes effectively to members to ensure a seamless implementation. Proactive communication and robust training programs for healthcare providers and pharmacies will also help maintain alignment and clarity.

3. HIPAA Compliance Enhancements

HIPAA Compliance Enhancements

This year has seen heightened emphasis on strengthening data privacy and security practices under Health Insurance Portability and Accountability Act (HIPAA).2 New guidelines have clarified expectations around the secure exchange of electronic health information (EHI). Compliance officers and consultants will need to focus on ensuring their data-sharing practices align with the updated standards to avoid penalties.

Particularly, payers working within Medicare Advantage or Medicaid need to revisit their privacy policies and conduct internal audits to ensure all departments are fully compliant. With the increasing push towards digital healthcare, staying vigilant about cybersecurity remains a top priority.

4. Changes to Value-Based Payment Models

Changes to Value-Based Payment Models

CMS continues to advance value-based payment models, shifting the focus from volume to value by prioritizing health outcomes and patient experience. These models reward healthcare payers and providers that implement effective care coordination and population health strategies. For example, the Hospital Value-Based Purchasing Program incentivizes hospitals to improve the quality and efficiency of care.3 Additionally, the Medicare Advantage Value-Based Insurance Design Model emphasizes person-centered innovations, such as offering targeted benefits for chronic disease management.4 The Expanded Home Health Value-Based Purchasing Model further supports providers in delivering high-quality care while controlling costs.5

Healthcare payers should continue aligning their operations with value-based care principles by investing in advanced analytics, fostering provider partnerships, and driving initiatives to enhance member outcomes.

Looking Ahead to 2025

The changes from 2024 set the stage for a transformative 2025 in healthcare. Healthcare payers should focus on strengthening partnerships with providers, enhancing compliance and data privacy practices, and preparing their organizations for a continued shift toward value-driven care.

Proactive preparation is key—from enhancing IT systems to conducting training for staff and partners. By anticipating and adapting to these changes, healthcare payers can position themselves to navigate the evolving regulatory environment effectively while continuing to serve their members with quality and care.

The year-end regulatory updates are a reminder of the rapid evolution of the healthcare industry. As healthcare payers, the best approach is to stay informed, stay adaptable, and commit to continuous improvement. By doing so, you can ensure compliance, support your beneficiaries, and thrive in the year ahead.

At HealthAxis, compliance is embedded into our technology and services, ensuring health plans can operate with confidence in a complex regulatory landscape. Schedule a call with our experts to learn how we can help fortify your organization against risks and ensure continuous alignment with healthcare regulations.

Author:

Kelly Thao - Writer

Kelly Thao

Sr. Compliance Analyst

HealthAxis

 

Sources:
1. Interoperability and Prior Authorization Final Rule (CMS-0057-F), CMS
2. Fact Sheet 42 CFR Part 2 Final Rule, U.S. Department of Health and Human Services
3. Hospital Value-Based Purchasing Program, CMS
4. Medicare Advantage Value-Based Insurance Design Model, CMS
5. Expanded Home Health Value-Based Purchasing Model, CMS